Hanna Shibata
While I was browsing store shelves, I noticed that furniture polish products all seem to have a similar look. Is there another design language that might reach new demographics? Beazwax explores this question using our Hex effect.
A second challenge: Adding Fathom effect layers can darken your visual. To create the effect, a black ink pattern is printed on top to obscure what you can see from a given angle. I find this to be a great opportunity to enhance the image and give depth to flat colors. Unlike all-or-nothing lenticular effects, Fathom Effects work with overprinting so you can have flat areas pop by floating them above an effect area with dimension. So I made black shapes to correspond with Hex's hexagram to bridge the design, effect, and content. Aligning the two was made easier using the Fathom Effects plug-in for Adobe Illustrator.
Hex has been our favorite texture for a while. It has defined lines and glowing textures. When applying both solid color and gradient overprint to it, the surface gains another level of depth.
Here’s a 3D preview generated by Fathom Designer. In supported browsers, you can see the design applied to a container, rotate it, and share it with stakeholders. If you already have a free Fathom Designer account, you can copy this project to play with yourself.
Look at that honey gold glow. Even in a static image it brings dimension to a flat container surface—just what a consumer would want in a furniture polish.
