Print comes alive

Fathom provides graphic and packaging designers with tools to add eye-catching movement or depth to your designs. Make them question “print is dead” by breathing new life into your static artwork. Provide a product that your peers and clients have never seen before. Go ahead, we’ll let you take all the credit.

Create moving designs

Fathom Designer is our online authoring tool. Drop in your graphics file, assign Fathom Effects to spot colors, preview with 3D packaging mockups, and export print-ready files for production. Use your existing print partner, or let us recommend one of our certified Fathom printers.

Fathom Effects Plugin for Adobe Illustrator lets you assign and preview effects in your usual workflow.

Preview in 3D

Fathom Designer makes it easy to proof printed motion with an in-browser 3D preview on your packaging. You then get a shareable link that you can use to get approval from stakeholders.

Drag the container. (Requires Chrome, Firefox or Edge.)

Product Gallery

Fathom Authentication Tag (digital printing, no lenses)

Fathom authentication features play well with other technologies. They require no special materials or lenses, and can easily be printed on your Fathom-calibrated press. Read more: https://www.fathomoptics.com/authentication

Urbanaut Brera Prosecco Pilsner

Fitch&Burg POP display

Read about how it was made: https://www.fathomoptics.com/blog/conveying-audio-in-print

Vinyl Vehicle Wrap

Fathom Effects printed on vinyl car wrap.

bili•ruler with Fathom visual authentication feature

Read more about Little Sparrows Technologies' tool for diagnosing jaundice in infants, and how Fathom helped them develop a printed feature that verifies that you’re using a safe, authentic bili•ruler, without special materials or manufacturing processes.

Buzz energy drink

Custom Fathom Effect. Produced with Fathom Designer

Dreaming Sloth Hard Seltzer

Shrink film for beverage cans printed by MCC Label, using Qbert, Eggcrate, and Newel Fathom Effects.

The Lunar Elixir

Sustainable paper packaging for a premium sake, with recyclable Fathom motion embellishments. Read more about how our designer created this.

Hologram stickers with ink

Stickers printed with Fathom ink-only holographic effects — no lenses, no expensive materials or equipment. Learn more about printed motion and depth effects, and get one of these for yourself at https://www.fathomoptics.com/sample-pack

Coke Energy

Custom Fathom Effects designed to reinforce the existing visual brand language, by turning the implied motion into something visible as shoppers walk by. Printed on shrink film.

Window display

Lens-free motion printed on a window display poster.

Confluence “The Wizard” gose ale

Using a custom Fathom Effect and produced by Grace Label for Confluence Brewing. Case study.

Third Life sustainable brand on paperboard

Read more about how we can help you reach your sustainability goals: https://fathomoptics/sustainability

Printing on glass

Fathom Effects can be printed directly on objects. This is the qbert dimensional effect, available in Standard Effects in Fathom Designer.

Rapid Fire

A custom effect that adds serious motion to a graphic. Why suggest movement when you can print it?

SpaceCon attendee pass

3D preview of a printed badges made in Fathom Designer.

Big Top Brewing Okobee — shrink sleeve with printed motion effects

Read more about how this was produced: https://www.fathomoptics.com/blog/portfolio-okobee

Beazwax furniture polish

Flexible tube packaging. Using the Hex stock effect from Fathom Optics, and 3D preview rendered in Fathom Designer. Read more about how this was made.

Hydro Toner detail

Recyclable packaging for a family of skincare products, using the Foilage Fathom Effect.

Able Brewing Moon Ripper Pale Ale

Custom Fathom Effect. Made in Fathom Designer and produced by Dion Label.

qbert.0 test run on paperboard

Read more about how we can help you reach your sustainability goals: https://fathomoptics/sustainability

Beer Light, Lava Edition

Special edition of a beverage can, with the Perlinescent Fathom Effect and color overprinting on a PS label.

Label for Eastern IPA

Printed by Amherst Label.

Reishi Raw Kombucha

Made with the Eggcrate Fathom Effect and color overprinting on a PS label.

La Lumière Pinot Noir

Dishshine dish liquid

Using a custom Fathom Effect.

Fathom effect gallery — Bliss Skincare Cream

Aqua Shield car care

Car care spray bottle package, using Eggcrate, a standard Fathom Effect. Rendered in Fathom Designer previewer.

Grip'd energy drink

Uses Fathom Qbert and Stripe effects.

Perx CBD Tincture

Using Eggcrate, a standard Fathom Effect. Case Study.

Fathom effect gallery — Full Sail Hair Shampoo

Watch & Co. Coffee drink bottle

Learn about how this was made: https://www.fathomoptics.com/blog/portfolio-watch-co-coffee

Fiszy hard seltzer

Raining Gems scratch-off lottery ticket

Derecho energy drink — 45 micron shrink on can

Break the mold, not the bank

No expensive foils, films or specialty inks are used. Our process uses standard inks on widely available presses, which means your amazing design will actually get through the budget gauntlet to see the shelves.

Sustainable

Don’t compromise on recyclability. The elimination of special materials also means that labels and packaging done with Fathom effects are more sustainable because the process is less wasteful. There are no foils or laminates that make recycling more complicated and expensive. No residue from toxic inks or solvents, no reams or rolls of unrecyclable materials.

Powered by math and physics

Inside our tools, Fathom’s Light Field Engine allows you to incorporate an incredible set of visual elements to your package designs. All the magic happens in software. When we calculate a special set of patterns for your design, you have the power to bring depth, motion and chromatic effects to your printed work at a fixed price point that won’t blow the budget.

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Blow minds. Not budgets.